This project consists of several short animations explaining some core values of Jervis Bay Brewing Co, such as sustainability and how they’re working to produce quality beer in the least damaging manner to our planet.
Throughout the development of this project, I will be investigating several areas of motion design, focusing mainly on secondary motion, rhythm, and linear motion. Secondary motion and rhythm are both key attributes of this project, as all of the components within the clips are two-dimensional, they require some secondary motion to give them life and depict a sense of a third dimension. However, paired with the correct timing and rhythm, a basic stationary shape can become an energised three-dimensional character.
The theme of this project will follow some of the core brand values for a local brewery in Huskisson, Jervis Bay Brewing Co. The project itself takes the form of several short explainer videos, which follow the brewery’s values, such as their strive for sustainability and production of great beer!
Throughout the production of this project, I will be reflecting on Disney’s 12 principles of animation quite frequently, as my animation will feature only two-dimensional objects, therefore, I will be required to manipulate them in a way which gives them a character and follows a realistic motion.
Firstly I will begin by developing and producing each illustration in Adobe Illustrator, then later importing them into After effects to begin adding motion such as anticipation, slow in, slow out and overlapping action. Anticipation and secondary action are two very key principles that I will be including throughout the development of this project, as I feel they will give the best illusion of movement in relation to the style of animation I am looking to achieve.
Slow in, slow out and overlapping action will also be seen throughout this project, such as when objects come to an abrupt halt after being jolted into the frame. Overlapping action will be used when objects are thrown into the frame, resulting in certain components of the animation continuing their path of motion, continuing past the initial movement, this will create a sense of gravity, thus giving further life to the object in motion.
Most if not all components throughout each clip start with a basic anticipation motion, leaving them to rest central in the frame, as one component is flicked out of the frame the next component will enter with a similar flicked/pushed motion, along with some anticipation.
The initial concept for each clip was firstly hand-drawn roughs, with directional arrows and comments showing the path of motion and animation that would take place for each illustrated component.
WHAT AM I DOING? 